Translating… with an extra challenge.

Since our programs are starting to expand with Ukrainian and Russian target groups, we are now working on supplementing the website for those 2 languages.

“Interesting” question….. The Ukrainian target group triggers quite a bit on everything that is Russian, let alone a Russian flag… Unfortunately, we notice that this often triggers war trauma, and we want to prevent that at all times.

So, we are making one website especially for Ukrainians (and since we approach it in Russian, it will contain all text in Russian) with a Ukrainian flag, and we make exactly the same site for the Russian target group with exactly the same text with a Russian flag.

Yes, it is double work, but if we can keep the Ukrainian target group calmer with coping with their traumas, it is more than worth it.

1 Response

  1. Darryl says:

    Wise decision!

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